Big companies' biggest product failures of all time | loveinc.com
10 of the world's biggest product failures | Marketing Mag
Cleopatra's Boudoir: Bic Fragrances
Pourquoi le parfum Bic n'a jamais marché ?
SVA Archives
Class n°5 - Brand extension - Brand Journal
Flop : Pourquoi le parfum Bic n'a jamais marché ? - Saint-Brieuc.maville.com
Class n°5 - Brand extension - Brand Journal
INTERNATIONAL REPORT; Bic Counts on a New Age for Spray Perfume - The New York Times
CES Wall of Shame features failed products from big-names as a stark warning to entrepreneurs | Daily Mail Online
Product Fails from those that should know Better - MADE Products
The Museum of Failure: Celebrating the products that don't quite succeed
Fiascos industriels: les parfums Bic - Aujourd'hui l'économie
Le savoir inutile : Bic n'a pas fait que des stylos (12/05/2022) - YouTube
1988 : Le flop des parfums BIC ... (Briquets de parfum) - Eighties.fr
Perfume Shrine: Bic Fragrances: Perfume History of Les Parfums Bic (& Paris in your Pocket)
1988 : Le flop des parfums BIC ... (Briquets de parfum) - Eighties.fr
SVA Archives
L'échec des parfums BIC – PARFUME TA COM'
Product Fails from those that should know Better - MADE Products
PPT - Part V PowerPoint Presentation, free download - ID:1231401
